A 40-team tournament with 500 families can move $15,000-$30,000 in spirit wear if you run it right. Most clubs leave most of that on the table.
Pre-orders
Offer merch on the registration form. No inventory risk, pre-paid, pickup at the tournament.
On-site sales
Stock 15-20% over preorders at the venue. Charge $5 more at the door than online — it moves at-event and rewards early buyers.
Payments
Tap-to-pay on every register. Cash handling is a 10% drop in sales.
Sizing
Order by age division, not just size. 10U hoodies move 3x faster in small and extra-small than adult inventories.
Run your club or travel season on the Sports Tier
SignUpGo's Sports Tier ($59/mo) is built for club, travel, and AAU programs who run real tournaments every weekend. You get unlimited tournaments, 5 user seats, 1,000 messaging credits, full pool play & bracket automation, captain score entry, team & player registration, entry fees, and merch — without paying per-event software fees.
- Unlimited brackets across multiple courts, fields, or diamonds
- SMS alerts the second a pool finishes or a court reassigns
- Collect entry fees, team deposits, and merch at checkout
- Custom branding so parents see your club, not our logo
Ready to run a cleaner weekend? Start with the Sports Tier, compare plans, or try the tournament builder in under two minutes.