Your spirit identity,
designed for your school.
23 years of brand work. 15 years of technical textile design. A mascot, color system, 6 merch-ready designs, and a done-for-you online store — delivered in 4 weeks.
Secure checkout · Instant kickoff questionnaire · Week-1 discovery call booked after purchase
Here's what lands in your inbox.
Parkway South Falcons — full spirit system delivered in 4 weeks. Apparel, signage, sideline swag, and a POD store ready to ship to parents.
Mockup shown for illustration — your school's mascot, colors, and typography drive every piece.
Most school merch feels generic. Yours shouldn't.
A real spirit identity gives parents something they actually want to wear — and turns spirit wear into a quiet fundraising engine.
Designed, not decorated
Free online vendors slap your logo on a template. We design for the fabric — the ink, the garment, the way a hoodie hangs on a student walking down the hallway. The difference is obvious the first time someone wears it.
No inventory, no boxes
Everything prints on demand and ships direct to parents. Your booster club doesn't count shirts, your main office isn't a warehouse, and you never have a pile of leftover mediums from last season.
Flat fee. No inventory. Real design.
Spirit wear worth wearing, on a storefront that runs itself.
What you get
Four deliverables. One flat fee. Everything you need to launch a real spirit wear shop.
Professional Spirit Identity
A cohesive visual system your whole community rallies around — mascot, color palette, typography, and a short style guide that locks it all together.
- Mascot refresh or clean-up
- Primary + secondary color system
- Typography pairing
- One-page style guide (PDF)
Merch Design Library
Six ready-to-wear designs built for real fabric — tees, hoodies, hats, spirit wear — not warped-logo-on-a-shirt clipart.
- 6 production-ready designs
- Vector source files
- Mockups for every design
- Designed by a 15-year textile veteran
Done-for-You Online Store
We set up a print-on-demand store inside your SignUpGo shop. Orders print and ship direct to parents. You keep a rev share on every sale. No inventory, no boxes in the office.
- POD backend connected
- Ships direct to parents
- Rev share on every sale
- Lives on /shop/your-org
Launch Support
A small launch kit so the store doesn't show up empty. Email templates, social graphics, and 30 days of tuning after you go live.
- 3 launch email templates
- Social graphics (Instagram + Facebook)
- 30 days of tuning and tweaks
- Direct Slack/email line to our design team
4 weeks, start to finish
From checkout to shop-live. One revision round built in.
Order + kickoff
Week 1Order the package in about 60 seconds. You'll get a short kickoff questionnaire (mascot, colors, what parents actually buy). Optional 20-minute call the same week if you want to talk it through.
Concepts
Week 2We send initial mascot treatment, color system, and first pass on the 6 merch designs.
Revisions
Week 3One round of revisions across the full package. We dial in the designs until they feel like your school.
Launch
Week 4Store goes live on your SignUpGo shop. Launch emails go out. Parents start buying.
Investment
Everything above. No inventory risk. Revenue share on store sales after launch.
Optional add-ons
One-time charge · Invoice available · 100% refundable before week-2 concepts
Need a polished logo system too?
The Custom Branding Package is our deep logo and brand-system service — primary/icon/horizontal lockups, a full color palette, typography, and digital brand assets applied across your SignUpGo account. Many schools start with Spirit Identity to get merch moving, then add Custom Branding once the shop is live.
See the Custom Branding PackageFrequently Asked Questions
Do we own the final designs?
Yes. Your org keeps every file — mascot, designs, style guide, vector sources. Use them anywhere.
What if our mascot is fine and we just want merch?
Totally fine. We'll keep your existing mascot and focus the design work on the color system, typography, and 6 merch designs.
How does the revenue share work?
After launch, the POD backend ships every order direct to the parent. Your org earns a rev share on each sale. Full rev-share breakdown is in the post-checkout welcome packet.
What happens after I check out?
You'll land on a short kickoff questionnaire (mascot, colors, vibe — about 5 minutes). Our design team gets it instantly, sends you the first concepts inside 7–10 business days, and books a 20-minute intro call if you want one.
Can I get a refund?
Yes — 100% refundable any time before we deliver week-2 concepts. After concepts are delivered, the refund is prorated against the work completed. We'll always talk first.
Can we order blank stock for in-person events?
Yes. POD is the default, but we can spin up a small bulk run for game nights or fundraisers when you need physical inventory on hand.
What if we want more than 6 designs?
The expanded merch library add-on delivers 6 more designs for $1,200. Most schools start with 6 and add more after they see what sells.
Ready to launch a spirit shop you're proud of?
Order the package and fill out the 5-minute kickoff questionnaire. Our design team starts the same week.
Payment powered by Stripe · 4-week delivery · 100% refundable before week-2 concepts