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Athletic DirectorsApril 19, 2026

Selling Tickets for Middle School and High School Games in 2026

#Ticket Sales#Middle School#High School#K-12 Sports

The cash box and paper tickets era is ending. In 2026, K-12 programs are running QR code entry, season passes, and instant reporting to the business office — all from a phone.

Why QR code ticketing wins

  • Fans buy on their phone from the parking lot
  • Scan at the gate in under 2 seconds
  • No cash handling or counterfeit paper tickets
  • Instant revenue reporting the next morning

Season pass pricing

Offer a season pass for 8x the single-game rate. Families buy it, commit to the season, and show up more.

Sports Tier advantage

The Sports Tier includes ticketing natively. No extra Eventbrite fee, no integration mess.

Run your K-12 season on the Sports Tier

SignUpGo's Sports Tier ($59/mo) is purpose-built for K-12 athletic directors, tournament organizers, and league coordinators. You get unlimited tournaments, 5 user seats, 1,000 messaging credits for game-day alerts, pool play & bracket automation, captain score entry, team & player registration, entry fees, and merch sales — all in one dashboard.

  • Unlimited brackets and pool play across multiple courts or fields
  • SMS game notifications the moment a schedule shifts
  • Captain score submission with secure one-time tokens
  • Custom branding so parents see your school or league, not ours

Ready to stop wrangling spreadsheets? Start with the Sports Tier or compare all plans. You can also try the tournament builder in under two minutes.

Ready to simplify your school events?

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