Tournament concessions and merch can double your tournament revenue. Most organizers leave real money on the table because they treat it as an afterthought.
Menu engineering
- Hot dog + chips + drink combo at $7
- Premium snack (chicken tenders, pizza) at $9-10
- Coffee + donut combo in the morning for $5
- Gatorade and water at $2 (high margin, high volume)
Payments
Tap-to-pay on every register. Cash slows everything down. The drop-off in sales when you only take cash is well-documented — around 30%.
Merch
Pre-sell t-shirts during registration. Print 15% more than presold. Sell at the tournament for an upsell bump. Offer sizing by age division so every table stays organized.
One platform
The Sports Tier includes merchandise sales and entry fees natively. Revenue in, reporting out, no separate systems.
Run your K-12 season on the Sports Tier
SignUpGo's Sports Tier ($59/mo) is purpose-built for K-12 athletic directors, tournament organizers, and league coordinators. You get unlimited tournaments, 5 user seats, 1,000 messaging credits for game-day alerts, pool play & bracket automation, captain score entry, team & player registration, entry fees, and merch sales — all in one dashboard.
- Unlimited brackets and pool play across multiple courts or fields
- SMS game notifications the moment a schedule shifts
- Captain score submission with secure one-time tokens
- Custom branding so parents see your school or league, not ours
Ready to stop wrangling spreadsheets? Start with the Sports Tier or compare all plans. You can also try the tournament builder in under two minutes.