School Fundraising Trends: What's Working in 2024
The fundraising landscape is constantly evolving. Here's what's working in schools across the country.
The trend? More personalized, digital, and community-focused approaches.
1. Digital Transformation: Technology is King
Technology trends reshaping fundraising:
- Mobile-first platforms and experiences
- Social media integration and viral marketing
- AI-powered personalization and targeting
- Real-time analytics and performance tracking
2. Community Focus: Building Relationships, Not Just Raising Money
Relationship-building trends gaining momentum:
- Experiential events and memorable experiences
- Educational components and learning opportunities
- Multi-generational family involvement
- Alumni engagement and long-term relationships
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- Save 10+ hours on event coordination
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- Focus on education instead of logistics
- Build stronger school communities
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