School Fundraising Psychology: Understanding What Motivates Donors
Understanding donor psychology is the key to fundraising success. Here's what motivates people to give.
The insight? People give to people, not to causes.
1. The Psychology of Giving: What Motivates Donors
Key psychological drivers of charitable giving:
- Social proof and peer influence
- Personal connection to the cause
- Recognition and status benefits
- Emotional impact and storytelling
2. Applying Psychology: Creating Compelling Campaigns
Psychological principles in action:
- Use social proof and testimonials
- Create personal, emotional connections
- Offer recognition and appreciation
- Tell compelling stories with impact
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